http://www.youtube.com/watch?v=Y0BvujonfWY&feature=related
Let me set the scene for you.
sitting in a dorm common room watching TV with the other dorm kids and the Vegemite ad comes on and everyone one starts to sing "we're happy little Vegemites as bright as bright can be..."
It made me think, wow.. we [Australians] tend to love our icons, even if its not continuously, we identify ourselves with our icons.
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